Job Description
Position Type: 2026 - 2027 Anticipated Opening/Certified Staff
Date Posted: 9/30/2026
Location: District-Wide
Date Available: 10/15/2026
Closing Date: until filled
HACKENSACK PUBLIC SCHOOLS
PUBLIC RELATIONS SPECIALISTS
2026 - 2027 S/Y
Title: (2) Public Relations Specialist
Qualifications: - Demonstrated ability to write, edit, proofread and prepare clear, accurate and engaging communications for diverse audiences.
- Excellent digital literacy and technical skills.
- Experience with social media platforms, digital newsletters, district communication systems.
- Ability to establish a structured process for reviewing, prioritizing and creating/publishing communications materials.
- Ability to outreach and engage the community to identify and develop content and community stories that highlight student, staff, and district accomplishments and initiatives.
- Excellent interpersonal and organizational skills, with the ability to collaborate with administrators, staff and community stakeholders.
- Strong attention to detail and ability to ensure communications are accurate, timely, professional, accessible and consistent with district policies and procedures.
- Ability to work independently, meet deadlines, and provide responsive communication support to district leadership.
- Active participation on district or school committees preferred.
- Able to work after school hours.
Responsibilities may include:
- Establish a submission criteria and protocol collaboratively with the superintendent.
- Create a calendar of special days to be recognized throughout the school year.
- Provide public relations support to the district and based on specific criteria.
- Manage some aspects of the district website.
- Develop criteria and guidelines for website submissions and district communications.
- Establish a consistent submission, review, approval, and publication process.
- Develop standards for what information is appropriate for district-wide release, school-level release, website publication, and community outreach.
- Manage and regularly update the district website and online communications platforms.
- Develop and maintain a district communications calendar.
- Coordinate communications among the Superintendent's Office, schools, departments, and other district offices.
- Draft, edit, and/or coordinate press releases, website stories, announcements, newsletters, and community communications.
- Identify opportunities to proactively promote district programs, student accomplishments, staff achievements, and community partnerships.
- Ensure communications are consistent with the district's voice, branding, policies, and strategic priorities.
- Submit news worthy articles to the City of Hackensack Newsletter coordinating with the superintendent's office.
- Monitor website content for accuracy, timeliness, accessibility, and consistency.
Working Conditions : District-Wide, not to exceed 60 hours per person
Application Procedure : Apply online via Frontline/Applitrack
Salary : As per the HBOE/HEA Agreement,
Selection Procedure : Applications will be reviewed and interviews conducted, followed by recommendations made to the Acting Superintendent for Board approval.
Job Tags
Work at office